How to sell a home in today’s market?

Selling your home or property in a recovering economy and housing market is a challenging endeavor for both you and your real estate agent. However, now is the best time that we have had in the last few years for effective marketing. Housing and property values are beginning to rebound. However, significant inventories of foreclosed property remain in the control of large commercial banks and government controlled financing agencies like FNMA, Freddie Mac, and HUD.  These foreclosure sales are damaging to the market. In addition, property owners under financial pressures are competing against the normal retail inventory with short sale offerings. In spite of the notorious Case Shiller Report, not all communities have been so adversely affected as this report would have you believe.  It is vitally important that you consider an Agent who can provide complete market information and full market knowledge as you consider your marketing strategies and pricing.   With over 30 years experience in appraisal, banking, and real estate brokerage, I can fulfill that need. Some points to consider in your marketing include the following ideas:

  1. Experience of your agent and ability to secure and evaluate a full range of market information.
  2. Selection of all available comparable sales transactions including actives, solds, expireds, and re-listed properties.
  3. Ability to secure property information in detail and combined with overview data in well organized spreadsheets.
  4. Ability to evaluate trend data for sales including date of sale, time on market, and marketing concessions.
  5. Advice on marketing improvements, terms of sale, staging of your property, and effective pricing to achieve a sale.
  6. Consideration of your broker to provide website exposure to over 50 national and international websites via ListHub.
  7. Exposure of your property listing in the AJC and regional newspapers via HomeFinders.
  8. Establishing a marketing coalition with a nationally recognized lender with marketing incentives for your property.
  9. Evaluation of net proceeds of sale based on marketing terms, concessions, and projected costs of sale.
  10. Periodic reviews of the performance of your agent’s marketing plan and market responses to your property offering.

Let’s discuss your property concerns, get your property listed, and you on your way to sales success!

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Virtual Properties is an Equal Opportunity Employer and supports the Fair Housing Act.